When: April 2-22, 2012
Submissions will be accepted at: http://www.gap.com/castingcall, Gap’s Facebook page at http://www.facebook.com/gap, or via the Gap Casting Call app available for iPhone and Android.
Finalist Phase: A panel of Gap judges will narrow down the field of submissions to 20 finalists—10 babies/toddlers (five girls and five boys) for babyGap and 10 kids (five girls and five boys) for GapKids.
Voting Phase: May 21-25, 2012 The 20 finalists will be unveiled and then it will be up to North America to decide the next faces of GapKids and babyGap. Voting takes place at www.gap.com/castingcall, Gap’s Facebook page athttp://www.facebook.com/gap, or via the Gap Casting Call app for iPhone or Android.
Winner Phase: July 30, 2012 The four winners will be unveiled at www.gap.com/castingcall and will be featured in a Gap marketing campaign. Each winner will receive a $1,000 GapGiftCard as well as a $10,000 grant in their name from Gap to Communities In Schools.
How: Parents can upload up to five photos of their baby (ages 4 and younger) or kid (ages 5 to 12) and answer a brief question about how their child brightens up the world. Submissions are accepted at www.gap.com/castingcall, Gap’s Facebook page at http://www.facebook.com/gap