It’s that time of year again Hollywood Moms! The GAP BABY MODEL & CHILD MODEL CASTING CALL 2015! Today, Gap launches Casting Call 2015, the widely popular modeling contest that gives newbies a chance to be featured in a GapKids or babyGap marketing campaign.
This year GAP has upped the ante on the submission process by taking a note from successful Doritos video campaign playbook– That’s right – Hollywood Moms and Dads can now create a playful, animated video that captures their child’s unique personality and can be shared with friends and family to spread the word about the contest. (warning – your Facebook in-box will likely be flooded with these things over the next few months.) Parents can also encourage others to vote for their child in the finalist phase of the program, allowing the GapKids community to once again help determine the next face of the brand.
GAP Casting Call 2015 Submission Process
Submit one photo of your child between now and June 7, 2015. After your submission is processed, you can also make a personalized video with your child’s photo that is socially sharable. Details on where and how to enter can be found on www.gapcastingcall.com.
Entry Phase: From May 12 – June 7, 2015 upload one photo of baby (ages four and under) or child (ages five to 12) along with contact information. Submissions are accepted on www.gapcastingcall.com. Once processed, make a personalized animated video with your child’s photo that is socially sharable. Come back to see their child in the on-site gallery once the entry is approved.
Finalist & Voting Phase: From June 22 – June 29, 2015 a panel of Gap judges in each global region (North America [United States and Canada], United Kingdom [including Ireland], France, and Japan) will narrow down the field of submissions to 40 finalists per region; 10 per category (Kid Boy, Kid Girl, Baby Boy, Baby Girl). All finalists will receive a $100 Gap gift card and will be posted to the Community Voting website where consumers can vote for their favourites for each category. There will be one vote per day, per category allowed. Four finalists in each region with the highest number of votes and scores will be declared Grand Prize winners.
Winner Phase: In October 2015, the four winners of each region will be announced on the Gap digital channels. The winners will participate in a photoshoot taking place in their region and they will be featured in a Gap marketing campaign in Fall 2015, which could include channels like store windows and social media.
And if you don’t feel like taking on all the home-grown marketing responsibilities that come with this contest – you could always go the traditional route and submit junior pictures to the top talent agents for kids!
Gap is one of the world’s most iconic apparel and accessories brands and the authority on American casual style. Founded in San Francisco in 1969, Gap’s collections are designed to build the foundation of modern wardrobes – all things denim, classic white shirts, khakis and must-have trends. Beginning with the first international store in London in 1987, Gap continues to connect with customers online and across the brand’s more than 1,700 company-operated and franchise retail locations around the world. Gap includes Women’s and Men’s apparel and accessories, GapKids, babyGap, GapMaternity, GapBody and GapFit collections.