Make sure to save some of your spring shopping funds for LUSH! This month the fresh, 100% vegetarian beauty retailer will open the doors of a new store in Los Angeles at the Westfield Fashion Square Mall in Sherman Oaks. The interactive nature of the store is incredibly unique to the beauty world; LUSH’s cosmetic-deli concept takes traditional beauty retail and flips it upside down; Part playfulness and grocery store homage with an unexpected serious side when it comes to the companies core values.
Walking into a LUSH shop is like visiting your favorite organic farmer’s market. They’re designed to wake up the senses. Everywhere the eye can see are huge chunks of colorful soap, beauty bars, scrubs, bath bombs, fragrances, and make-up stacked on tables and shelves, some wrapped up in butcher paper like fine cheeses, with little black signs sticking out of each yummy pile. There are no formal aisles and LUSH shops are filled with wooden cabinets, shelving and large tables that hold and display pounds and pounds of aromatic, rainbow-colored product. White Walls with black chalkboard paint ceiling trim features scribbled company reviews and shares the company core values, like “Still against animal testing.”
LUSH wants its consumers to engage with all the LUSH products, so when you visit you’ll be encouraged to try, try, try. Mark Wolverton, CEO of North American LUSH shops says, “Our stores are very touchy-feely, we invite shoppers to actively test and participate with the products, which is so innovative.”
Customers are encouraged to choose products from a buffet of beauty delicacies, whether it’s a fresh face mask that’s served on ice, or a tower of soap that can be sliced to size, the possibilities are endless. LUSH stores are overflowing with unconventional goodies and enthusiastic staff who are eager to familiarize customers with the products by means of demos and sampling. Customers can also count on leaving with product that says when it was made (and by whom), when it’s fresh until and what high quality ingredients are inside.
“At LUSH we always want the customer to leave our store feeling a part of something special, whether its learning about local charities or finding the perfect product to fit their needs,” said Mark Wolverton, President and CEO of LUSH North America. “We invite our local fans to pop by our new Sherman Oaks location to treat themselves and have a truly unique in-store experience.”
In true LUSH fashion, a grand opening party will take place in the weeks ahead—details to follow!
Honey I Washed The Kids soap ($7.95 for ¼ lb)
Honey I Washed the Kids is one of our best-selling soaps because it’s simply irresistible. People who fully intended to walk past a LUSH shop find themselves unable to resist its sweet caramel fragrance. You’ll inhale, drool, pick up a big chunk and immediately want to wash yourself all over with it. It’s so gentle, buttery and scrumptious you’ll have a hard time keeping it to yourself. The honey water and aloe are so softening and moisturizing, you can use our toffee-scented sensation on the whole family.
FUN Moldable Soaps ($6.95)
Treat your kids and your inner child to some well-deserved playtime with our multi-purpose moldable soap, FUN. This brilliant innovation is a four-in-one phenomenon combining soap, shampoo, bubble bath, and malleable toy into a single roll. Each color has a unique scent that evokes fond childhood memories of things like fresh baking and candies. What could be sweeter? 2.5% of sales from every bar of FUN is contributed to the FUNd, a LUSH initiative which supports charities in Fukushima, Japan that create safe places for children to play outside. (Vegan)
Pink Bath Bomb ($4.95)
Inspired by the delightful Audrey Hepburn, Pink is sophisticated, sexy, elegant, and witty. Fragranced with edgy tonka bean, neroli, and the sweetness of vanilla absolute, it turns baths into candy-scented fantasies with a fragrance that lingers on your skin long after you’re out of the bath. It’s sweet, but not overbearingly so, with a subtle bite of something cheeky. Spoil yourself; instead of Breakfast at Tiffany’s, have an indulgent bath with Pink. (Vegan)