It’s a fickle mistress, the job of stage mother, especially when your famous daughter gives you the boot. This is apparently the case of former child actor turned full-fledged movie star Scarlett Johansson and her mother Melanie Sloan who had managed Scarlett’s career since she was 9 years old, debuting in Rob Reiner’s “North.” As Manager, Melanie took 10 percent of all Scarlett’s earnings, according to a contract reviewed by The Post. Personal note – most managers take 15.
When Johansson wed Ryan Reynolds (also a former child actor) in 2009, she decided to “cut the cord” with her momager and in November 2009 enlisted the assistance of Hollywood agent Rick Yorn, who also represents Leonardo DiCaprio, Justin Timberlake and Cameron Diaz.
Sloan attempted to manage other clients besides her daughter Scarlett but, according to her lawyers, the dismissal left her without a major source of income.
All of this came out when Sloan signed a contract to purchase a $1.4 million two-bedroom place in Midtown Manhattan in October 2011 and then two months later demanded the return of her $130,000 deposit. Why? She is cash-poor and can’t obtain a mortgage, according to court papers.
Momager Melanie originally told the sellers she still had money coming in from Scarlett’s ad campaigns with Moët Champagne, Dolce & Gabbana and from the “Iron Man” movies.
On Nov. 14, Sloan’s accountant wrote that the loss of her daughter as a client was a damaging blow to her earning potential, according to the sellers’ lawyers.
On Nov. 25, Hudson City Savings Bank denied Sloan a mortgage, according to court papers.
Sloan is suing for her deposit, plus attorney fees.
Accrding to The Post, in a Nov. 9, 2011 e-mail to Scarlett’s agent, Sloan inquires about upcoming payments from her daughter’s work.
“Do you know if there are any further Moët or D&G payments next year? Scarlett said there was something due,” she emailed agent Troy Bailey.
“The only payment [Scarlett] has due in 2012 is $250,000 from Moët,” Bailey responded.
Sloan will earn $25,000 from that campaign.
In an update: Page Six reports that Scarlett’s replacement of her mom as manager hasn’t negatively affected the mother-daughter bond. According to a representative of the actress, ”Scarlett and Melanie are as close as they have ever been. They are incredibly proud of the solid and productive professional partnership they had through the many years they worked together. Their personal relationship is solid and loving.”
Sara Wood, Acting Coach, Studio Owner (and Momager of Rachel Evan Wood) is starting 2012 off with a bang by announcing several new classes for kids in Woodland Hills, California:
MONDAY
Kids scene study/on-camera class with Sara Wood
*ages 10 – 13
Ongoing class, starting January 9th, 2012
6pm – 8:30pm
$40.00 per class or$ 120.00 per consecutive 4 weeks or $300.00 per consecutive 12 weeks
*under age 10 by invitation only
TUESDAY
Kids ages 5 -8 with Coach Kara Amanda Smith
4pm – 5:30pm
~New 8 week session starts January 10th, 2012. $200.00 for 8 weeks
THURSDAY
Session starts on January 19th! Kid’s foundational class ages 8 – 10 with Kara Amanda Smith
4pm – 5:30 pm
$30.00 per class or $100.00 per 4 consecutive weeks
I now can truly relate to these words, and I have seen some major changes throughout my life. I don’t know what it is about this move from Texas to South Carolina that has me feeling so upside down? If anything, I have a lot more time to myself because all three of my children are in school. I mean they all are picked up and dropped off by a school bus about five houses down from ours so from the hours of 7 a.m. until 3 p.m. I am pretty much on my own, to do as I please.
Heaven – yes, but something is missing. I have wrestled with the question of “what” that is for a while now and I am sure that I’ve finally come up with the answer.
You see, while we were in Texas my eldest daughter was actively pursuing and continually working on her acting. She went to acting classes weekly, she went out on auditions and she actually shot a few things. All the while I was being her momager and relentlessly searching for more castings and auditions, more workshops, more, more and then some more. I found that I loved being a momager and the excitement of finding an audition or getting her into some awesome workshop was so invigorating for me – it kind of became my drug of choice. I know some of you are rolling your eyes and saying, “Oh, she is one of those crazy stage-mom” sorts of things but I never pushed her into auditions or classes or anything she didn’t want to do. Sometimes I would find a casting, ask her if she wanted me to submit her, she would tell me “no thank you” and I would move onto the next thing. It is more of the “thrill of the hunt” than anything else.
Now let’s move ahead six months, we are nicely settled into our new home and new routines but something is missing – my momager job!
My daughter has now entered high school and has decided to concentrate on playing basketball as well as her tough honors course load. Don’t get me wrong, I played college basketball and coached high school basketball and volleyball so I love the idea that she is working hard on the court but my role has changed significantly. I have become her cheerleader (which I always was and always will be) and am relegated to the stands during game time. She asks me the odd basketball related question but her coach is The BBall Guru, as it should be, and I the untitled mother.
So what shall I do with my new found free time? Well I do volunteer weekly at my younger children’s school, I have joined all sorts of committees and I am upping my exercise regime but there is still something missing – any suggestions?? Anyone have a way to fill this momager-at-heart’s free time? How about a suggestion for how I can find the “high” that came with landing my daughter the perfect audition? I am all ears. Maybe I’ll post an ad on Craigslist reading, “Momager for Hire” or something like that? Who knows what my future will hold.
Update: I hadn’t even submitted my post for editing when my youngest daughter came up to me last night and said, “Mom, I really want to try modeling. Do you think I could?”
Oh thank you, thank you, thank you, god of “momagers with no child to manage” – wink, wink!!
When we auditioned for aCarter’s Holiday print job on Saturday (during Carmageddon weekend no less), I knew the shoot was scheduled for the following Monday, Tuesday and Wednesday. So by Tuesday evening, it was safe to say that I’d given up hope of Cash booking it at all and was mentally ‘on to the next.’ As I putzed around Tuesday night, cleaning toys up off the floor and dinner off the walls (yes, you read that right), I thought it was a little strange for my phone to ring at 9:45 pm. As a leasing agent though, I receive about 10-20 calls/day from unfamiliar numbers. This call, I assumed, was just another apartment inquiry, albeit an uncharacteristically, and might I add presumptuous, late night call, even in the world of apartment rentals. Twenty minutes later, I decided to check the voice mail… and there it was. The Call!
My son Cash was being called in at the last minute for the Carter’s Holiday shoot and could we be there at 1:30 p.m. the next day? Of course we could! I was thrilled! I quickly ran in to tell my husband and then shot over to the computer to email my boss, telling him.. er.. asking him about taking a half day the next day. Finally, after 18 months, Cash had booked his first paying gig.
The shoot was conveniently about 15 minutes from our house. So I ran home after working in the morning, scooped my lil’ dude up, changed his clothes, grabbed his work permit and we were out the door. Although, he did have just enough time to play with my keys for exactly one minute before falling directly on top of them, leaving a giant red mark on his cheek. Oh well, hair and makeup worked wonders. We had to wait to be shuttled up to the private location which actually worked out well because he was able to sneak in a good 45 minute nap between the ride and the waiting. Sleepy babies = cranky babies = no pictures, please!
Upon arriving, we found out that Cash was the backup model for his clothing size. Bummer. But, I remembered our agent saying that backups are almost always used as primaries. All was not lost! An adorable little boy named Gabriel and Cash were dressed in the same Christmas outfit. Gabriel went into shoot while we waited patiently and settled in to watch Dino Dan. Approximately 30 seconds later, I heard the sound of a boy protesting quite loudly. I have no shame in admitting that the first thought in my head was, “Ooh, I hope that’s Gabriel!” Because if Gabriel had no interest in having his picture taken, then that meant we were in. Sure enough, Gabriel came right off the set and in went Mr. Cash. Score! (Sorry, Gabriel’s mom, I know you understand!)
My initial instinct was to just step back and let him go with the staff, so I did. And honestly, I think it was the best thing I could have done. Because HE. DID. AWESOME! I am fairly certain that if I had been in view, he would have thrown his little tantrums, cried for mama and tried to run towards me – all very typical actions of any 18 month old boy. But because he was surrounded by a new group of people who were completely interested in him and seemingly thrilled by his every smile, he just shined.
It was so rewarding to have him handed back to me and hear, “Wow, he really did great.” They even put him in a second outfit and used him for a pajama group shot. I couldn’t have been happier with the day’s outcome and now I will wait patiently to see if and where his images will be used for the Holiday season. All in all – not bad for a “backup!”
HMB Writer/Reviewer Michele Dahl is mom of pint-sized models Shelby and Cash Dahl. You can follow her on Twitter too at @Elle_Renee
Last weekend my daughter Jordan and I were fortunate enough to attend the Premiere of “Judy Moody & the Not Bummer Summer!” at the Arclight Theaters in Hollywood. Along with the cast Jordana Beatty, Heather Graham, Parris Mosteller, Garrett Ryan and Preston Bailey, there was an impressive showing of today’s top child stars walking the carpet: Allisyn Ashley Arm, Audrey Whitby, Ciara Bravo, Garrett Ryan, Morgan Lily, Matthew Scott, Brandon Tyler Russell, Tucker Albrizzi, Cameron Boyce, Max Burkholder, Kieran Shipka, Justin Tinucci, Alli Simpson, BooBoo Stewart, Darcy Rose Byrnes, Camryn Magness, Dylan Riley Snyder, Riley Thomas Stewart, Katherine McNamara, Jennessa Rose, Taylar Hender, Fivel Stewart, Tyree Brown and so many more!
Relativity Media and Smokewood Entertainment Group are proud to bring you this summer’s smash hit, “Judy Moody & the Not Bummer Summer!” In this film adaptation of the popular book series, Judy Moody is planning the most super-duper, double-rare summer break ever… until her BFF’s Rocky and Amy thwart those plans by heading out of town on their own thrilladelic vacations.
Judy Moody warms up to Aunt Opal over Fondue
Aunt Opal Knows how to Party! Earns serious Thrill Points!
Now Judy is stuck at home with her annoying brother Stink and her not-so-adventuresome friend, Frank Pearl. Ugh. But matters quickly worsen when Judy’s parents drop the bomb that they too are headed out of town – without Judy & Stink. Enter mysterious Aunt Opal (Heather Graham), who has agreed to care for her neice & nephew even though she’s never met them and doesn’t seem to know much about children or driving for that matter! It appears all Judy’s grand plans for a thrill-filled summer have washed up. But with perseverance and help from some unlikely sources, she may just be surprised at how thrilladelic things get!
Genres: Comedy, Kids/Family and Adaptation
Release Date: June 10th, 2011 (wide)
MPAA Rating: PG for for mild rude humor and language.
ABOUT THE PREMIERE
Usually I wouldn’t go on and on about a premiere after party but this one was particularly well done. Themes from the movie were beautifully incorporated into the amazing after-party in the form of food, drinks, decor, entertainment, design, activities & games. All the kids were having the best time – even the parents were walking around with smiles on their faces. Then it hit me. All of these Judy Moody inspired booths would be perfect (and EASY) to recreate for your own personal Judy Moody party! So for those of you Hollywood Moms who love taking the kids to a movie (or when it’s released on DVD, showing the movie at home) and then following up with a themed party, I’ll be posting later on these ideas especially for YOU. For now – peruse our gallery of after-party pictures and download this super cool Judy Moody activity sheet!
My daughter Andi, is really looking forward to becoming an actress. We have set up an account with 24/7cast, here locally in Orlando, Florida area, but that’s really all I know about the business, we do not even have an agent yet. Could you please share information on reputable kids talent agents and managers in Florida?
Hope to hear from you,
Laura
Today’s HMB Contributor, Karen Frase (A HMB reader & momager in South Florida):
This is a small contact list I received from my daughter Taylor’s acting teacher about 2 years ago. While I am not sure if it is completely up to date, it’s a good starting point. It has some of the legitimate agencies in the Miami and South Florida area. There are many more that are not included on this list. I did not have the exact address and phone numbers so I did not include them in the list below.
However most of them have websites and can be researched on Google.
CASTING FAMILIES THAT ARE VERY INVOLVED IN THEIR BABY’S ACTING AND MODELING CAREER
Major Cable Network is looking for fun and dynamic families in Los Angeles and nearby cities that go above and beyond to make sure their baby makes it in the industry. The series will document four families on their journies through life at home, auditions, callbacks and what it takes to land the gig.
We are hoping to show America that not all families in the industry are obsessive “stage parents.” If you have a child who is between the ages of 3 months and 4 years old that is in the industry please email me a recent photograph of your immediate family, contact information and a brief overview of your child’s success in the the industry thus far.
You can send all submissions to JesseTannenbaumCasting@gmail.com
Child actors Joey King (Ramona and Beezus), Jadin Gould (The Forgotten) and Bryce Cass (Are You Smarter Than a 5th Grader?) expressed their distinctly different fashion personalities on the red carpet of the “Battle Los Angeles” premiere on March 8, 2011 at the Regency Mann Village Theatre in Los Angeles, CA. All three children play roles in the action-packed hit film, starring Aaron Eckhart and Bridget Moynahan. Jadin Gould was a red carpet stand-out in a beautiful, age-appropriate, tulle and lace adorned ivory dress. Cass opted for red carpet rocker-casual, as did many of his older male co-stars and Joey King was in a class by herself, pairing a playful pistachio ensemble, with black accessories and gray, high-top converse, reminiscent of a young Cyndi Lauper.
Below are pictures from the event, a trailer for the film, and behind the scenes video footage of the kids on their first day of shooting and the film’s wrap (also Bryce’s 12th Birthday) , shot by Bryce’s mother Terry.
Former child star Natalie Portman made her big screen debut in “The Professional,” in 1994 at the age of 12. After winning the Academy Award for Best Actress (Black Swan) last night, the pregnant star paid tribute to her own Hollywood Mom and Pop for always encouraging her to act, saying: “I want to thank my parents. First and foremost for giving me my life and for the opportunity to work at such a young age and for showing me everyday how to be a good human being by example.”
Former child actor Christian Bale also took home the gold as Best Supporting Actor for his performance in “The Fighter.” In atypical fashion, Bale was teary-eyed as he emotionally thanked his wife Sibi and daughter Emmaline: “I didn’t think I was like this. [Thanks to] my wonderful wife and our little girl, who’s taught me so much more than I’ll ever be able to teach her.”
According to the website Fans of being a Mom, Justin Bieber’s mother/ momager Pattie Mallette is doing a wonderful job not only raising her son, but raising a Super Star. Here’s an excerpt of the post:
As Justin’s fame rises, do your responsibilities as a mom change at all? Mallette: The responsibilities change somewhat, and I have to adapt as a mom. For instance, I can’t ground him if he misbehaves. I have to be creative – taking away privileges like computers and phones. My bottom line responsibilities are to keep him safe and grounded. That means I need to discipline him when he needs it – in whatever way works.
How does it feel as a mom to see your son achieve so much success and accomplish his dreams? Mallette: I am so proud, and so happy for him. As a mom, it’s amazing and emotional to watch your child achieve his dreams and such a high level of success. Anyone would be thrilled to be in his position. I burst with joy for him. Of course, there are concerns; but for him, I am thrilled.
As we begin a new year, what is something you wish for Justin? Mallette: For 2011, I want Justin to continue to follow his dreams, to continue to shoot for the moon. I don’t want him to think that anything is unachievable.
Each mom is kind of programmed to worry about her kids. What are your biggest concerns for Justin? Mallette: Because he has so many people catering to him, my biggest concern is keeping him grounded. I remind him constantly that he is no better than anyone else. My worry is that he might mistake all the manufactured things around him for reality.
Finally! Here is the long-awaited second half of our exclusive interview with seasoned television and film producer Irene “The Dray” Dreayer. A brief reminder of her many credentials follows:
Has produced 600 half hours of Primetime TV.
Is currently producing the new original movie “Hunky Santa” for ABC Family.
Formed her own personal management company in Los Angeles, representing writers and actors.
Discovered twins Tia and Tamara Mowry and transformed them into the breakout stars of the series “Sister, Sister,” which she Executive Produced for the WB Network.
Discovered Tia and Tamara’s younger brother Tahj, who went on to star in “Smart Guy,” a series for the WB Network.
Served as Executive Producer on “The Suite Life of Zack and Cody” on the Disney Channel for 3 seasons, and then “The Suite Life on Deck.”
Discovered and Manages Milly and Becky Rosso, ( “The Suite Life,” “Legally Blondes”)
In addition these accomplishments, the Dray is now providing one-on-one mentoring to aspiring child actors via her new program, “The Dray Way,”a unique and revolutionary program unlike anything previously available to aspiring young talent. Hollywood Mom Blog readers are exclusively offered the lowest prices on The Dray Way sessions. Make a note of discount code HMDW-135Skype, and be certain to use it when you sign up, to receive another $20 discount off the all ready reasonable rates.
HMB: Should some children wait to pursue acting as adults? Or do you feel that a person is innately an actor or not an actor regardless of age/ development?
The Dray: You may have this natural-born ability, but like any other activity, you must develop the talent. Somebody can have a natural musical ear to play the piano, but it will take many years of practice to become a great pianist. As for acting, you begin with having the acting “bug” whether you are young or old. With commitment along with honing your skills (ie: acting, vocal and dance classes), your child, regardless of age, can take this dream and make it a reality. Acting may come easier to some kids but at the end of the day, one must ultimately put in the hard work and dedication to go from an actor to a great actor.
HMB: You’ve said that often you will evaluate talent and determine whether that child is “ready” to pursue a professional career. In your memory are there actors who unsuccessfully pursued professional careers as children but later “made it” in their late teens or early adulthood?
The Dray: In my experience, I cannot recall that happening…but I would have to research it.
HMB: Justin Timberlake, Alyssa Milano, Christina Ricci, Leonardo DiCaprio, Drew Barrymore, Ryan Reynolds, Scarlett Johanson, Neil Patrick Harris and Jody Foster were all successful as child performers and as adults. In your professional opinion what qualities/traits must a child performer have in order to transition effectively from “child actor” to “working actor” in their adult years?
The Dray: Many of these actors who survived the transition from a child actor to an adult actor never stopped “learning and practicing” the art of performing. Even the biggest stars are always working on their craft to become better actors. Just because you don’t have a job or are not working on a TV show, commercial, play or motion picture, does not mean you should cease continuous development, whether it be acting, singing or dancing. In addition, actors who trust their instincts and get solid advise about what roles to take have the longevity. Actors must be very selective about the jobs that come their way. The actors you mentioned would turn down a role in order to wait for the “great” role by having the courage to use the magical word “no.” I personally feel that it is so much better to do a small role in a great movie or TV show than to agree to a leading role in a mediocre film.
HMB: Will you tell us what your feelings are on the “open call castings” that have become so popular for feature films recently? Do you think casting from the general public via video submission is a genuine attempt to discover new talent, a marketing gimmick or perhaps a little of both?
The Dray: When looking for fresh talent I say…You never know. That golden child who lives down the street from you, who has no access to an agent or talent manager, could be the next academy award-winning actor. Many times casting agents/producers have exhausted their acting pool and venture out to the general public in hopes of finding what they are looking for. For example, the young girl Emma Watson who starred in all the Harry Potter movies, was plucked right out of her classroom in London…she had the right look! This was the result of an “open casting call” at her school in London. The tremendous success of American Idol, America’s Got Talent, and YouTube kid phenomenons are basically open casting calls! This only validates the process. Like I said, you never know!
HMB: In your own words, please tell the HMB readership what “The Dray Way” is and what it entails?
The Dray: THE DRAY WAY is divided into two parts. The Dray and The Way. “THE DRAY” is the moment I meet parents and their kids, getting to know them, their history and most importantly assessing where the family as a whole stands in regard to going on this journey. Is it the child’s dream or the parents? Are they aware of what’s in store and where to begin? Also, helping parents make some key decisions in regard to their child’s career, no matter what stage they are in, beginning, intermediate or just about to get the dream job.
Once all of these questions have been answered we get to THE WAY. Now this is where the critical work begins because I am able to coach the child as well as “train the parents”. Wishing and hoping for their child to be come a star is fine but parents must see what lies ahead for them – the overall picture. During THE WAY, I’m able to move into in depth coaching with a child in every aspect of preparation ranging from how to effectively audition to understanding the mental preparation it takes to get the job.
HMB: How will these one-on-one skype sessions benefit aspiring young actors?
The Dray: The bottom line is…I tell the truth to the child and the parents. Many times kids and their parents think they’re ready to compete for roles. I cannot tell you how many times I have said “not yet.”
It is astonishing how biased some parents can be thinking their child is ready to seriously audition. I’m able to explain to parents with total honesty and support how “not ready” their child really is and then I guide them to the right training and strategy that needs to be done.
HMB: When you evaluate child actors via your program, are you able to glean what type of actor that child “should” be as in commercial vs. theatrical, comedy vs. drama, television vs. film. Etc. and if so, will you share that information with the child in their session with you?
The Dray: Yes, this is exactly what I do. I guide kids to pursue a direction I think they will have the most success. After 30 years of producing tween and teen TV shows and discovering top talent, I feel confident in accessing what direction a child should be heading. It’s an instinct and talent I have had for many years.
My one-on-one Skype sessions are as different as the kids themselves.A month ago, I had a Skype session with an eleven-year old boy and his mom. He read a scene for me, sang a song and danced during our session. He was quite good but I felt something was missing. He had an agent, was going out on auditions, but hadn’t been able to land a job. Both he and his mom were very frustrated. He was mostly auditioning for comedic type TV roles. But I sensed something behind that happy face, beautiful smile and ambition that was very serious. After more dialogue and getting to know him, I asked him if he ever went on auditions for dramatic parts. I saw a dramatic actor. I sensed there was something more to this picture… an intensity behind those brown eyes. His mother disclosed that this happy go lucky kid’s father is a paraplegic and that he helps his father a lot. And there it was, the deep layer behind the forever-reaching smile, and the jokes…the serious layer he could tap into. At that moment, the young boy and his Mom saw what was right in front of them all along. A young dramatic actor. At the moment of realization, the young boy lit up with a huge smile! It was almost as if I gave him permission to go there. It was an amazing session and an incredible breakthrough for this talented kid!
HMB: What will be covered during the sessions?
The Dray: Parents (and kids) can expect to get answers to basic questions about the business, and guidance on what to do with their talented child. It can be first steps, or helping a young career that is at a standstill.
I access a child’s ability, talent, skill-set & desire before getting down to the real work of developing their craft. I talk with the child & evaluate where they are today to help the parents identify the next steps in their development, training & career path. I also coach kids for specific auditions. I read “sides” and rehearse with the child so they feel confident and totally prepared when they walk into that audition.
Multiple Skype sessions allow me more time to work with a child to help build self-esteem working specifically on image, presentation & developing better acting skills. I work with parents to manage their own expectations, giving them the tools they need to support their child. I coach kids and their parents on how to handle the high-pressure meetings, casting calls & auditions with confidence. In addition, I help parents navigate the “business of the business,” agents, managers as well as work permits and Unions.
HMB: What should a child have prepared prior to their one-on-one session with you?
The Dray: It’s helpful to have a scene or monologue prepared which does not have to be memorized. If they sing, then select a song of their choice. Parents and kids should familiarize themselves with the blogs I have written and the FAQ’s from the Dray Way site so they can be prepared to ask questions from their end.
HMB: What tangible information will students depart with upon concluding their work with you?
The Dray: Parents and their kids will always get the truth from me. They will know where and how to begin this journey. What to do and what not to do. I tell them honestly if they are ready or not…and how to take the next step no matter what stage in the process the child may be.
HMB: Do you recommend “Dray Way” refresher courses and if so, after what period of time should this be done?
The Dray: Yes I do and it’s based on what level the child is at when I first meet them on Skype. If they need more work, if additional questions have come up, if they want me to see how much they’ve grown or are preparing for a big audition then they should Skype with me sooner than later.
HMB: Is there any written information, ie books, workbooks, worksheets, etc. available to your “Dray Way” students?
The Dray: We just launched a series of 6 video Webinars on The Dray Way site (http://thedrayway.com) And, an ebook is in the works…coming soon!
HMB: After meeting with and evaluating a child that you feel perhaps has little or no talent and/or needs to seriously work on their craft, will you share that with them or their parents as well?
The Dray: Absolutely! I will always tell the child and the parents the truth without destroying the dream. I believe that pursuing the performing arts when you are young fosters self-esteem and confidence throughout one’s life. Giving a book report, talking in front of the class or in a boardroom or a meeting. So few children become stars, but acting and performing are invaluable skills one has for a lifetime.
HMB: What is the best piece of advice you can give aspiring young actors?
The Dray: Work hard, train, and be prepared. Don’t rush the process. When it comes to meeting casting directors, agents and show producers, its easy to easy to get in the door but much harder to get back in the door if you’re not ready. Again, be prepared! First impressions are everything.
Irene "The Dray" Dreayer with her child star family: Dylan and Cole Sprouse (The Suite Life on Deck), Milly and Becky Rosso (Legally Blondes) & Tia, Tamara (Sister, Sister) and Tahj Mowry (Smart Guy).
To say that television and film producer Irene Dreayer (known simply as “The Dray” to her extended family of child stars) is an expert in her field is a drastic understatement. Here is brief overview of her professional credentials:
Formed her own personal management company in Los Angeles, representing writers and actors.
Discovered twins Tia and Tamara Mowry and transformed them into the breakout stars of the series “Sister, Sister,” which she Executive Produced for the WB Network.
Discovered Tia and Tamara’s younger brother Tahj, who went on to star in “Smart Guy,” a series for the WB Network.
Served as Executive Producer on “The Suite Life of Zack and Cody” on the Disney Channel for 3 seasons, and then “The Suite Life on Deck.”
Has produced 600 half hours of Primetime TV.
Manages a few select young actors including Milly and Becky Rosso, ( “The Suite Life,” “Legally Blondes“)
Is currently producing the new original movie “Hunky Santa” for ABC Family.
Whew! Is that a resume or what? And in addition to all of this, the Dray is now providing one-on-one mentoring to aspiring child actors via her new program,“The Dray Way,”a revolutionary program I personally cannot wait to share with our readers. And thanks to Irene and her team, Hollywood Mom Blog readers are being exclusively offered the lowest prices on these sessions. Make a note of code HMDW-135Skype, and be certain to use it when you sign up, to receive another $20 discount off the all ready reasonable rates.
When I first met Irene, I was immediately struck by her warmth, sincerity and confidence. It’s easy to see why “her kids,” as she calls them, love her so much. Here is this first information-packed portion of our two-part interview with the Dray:
HMB: Which came first for you, talent management or executive producing children’s television?
Dray: Talent management came first. I’ve always had an eye for talent. It’s really my gift. Executive producing shows came second and came from discovering talent and finding them the right shows to star in. I represented some of the kids I put in my shows, and some I did not.
HMB: What drew you to managing kids and producing children’s television, as opposed to working with adults?
Dray: First of all…I love kids! I don’t have children of my own, so I was drawn to kid talent and have treated these kids as if they were my own. Because I am forever young at heart, I have always been able to relate to tweens and teens. I have represented adult actors and writers as well but, I find the “kid world” of entertainment much more fun! There’s a big need for quality “family” programming… so the shows I produce are fun for the whole family.
HGB: Over the years you’ve managed the Mowry girls, currently manage twin sisters Milly and Becky Rosso and worked with twin brothers Dylan and Cole Sprouse just shy of a decade on “Suite Life.” Do you feel it is easier for twin kids to break in and make it in Hollywood than their single child counterparts?
Dray: I discovered Tia and Tamera at the age of 13, and although I did not manage them, I sold the show “Sister, Sister” staring the girls as my first set of twins.
It’s astonishing that I have discovered 3 sets of twins and executive produced television shows starring all of them! It is not necessarily “easier” for twin actors to be discovered, although it can be advantageous, especially when they are young. Many times a set of twins is actually playing only one character, as this is helpful in balancing a shoot day due to limited hours, schooling and the ever-present crying game. Mary Kate and Ashley, for example, were probably the most famous twins who portrayed one character on the show “Full House.” The 3 sets of twins I have discovered and produced starred in their own show as twins. There’s clearly a fascination and appeal for the audience watching identical twins, boys or girls.
HMB: Do you prefer discovering and molding twins versus individual kids?
Dray: No, not necessarily. It just happened to turn out that way. There is no difference for me…a star is a star.
HMB: Cole Sprouse and Debby Ryan told me that the Rosso twins were discovered in the audience of “Sweet Life.” Then I read on your website that you were the one who discovered them. Can you tell us how this happened and whether they had any acting experience prior?
Dray: When we’re taping a show like Suite Life in front of a live audience, we hire a comedian to entertain the audience while sets are being moved. One particular taping, our “warm-up guy” (as they are referred to) asked the audience who was here from out of town. The Rosso twins, Milly and Becky, had just moved to Los Angeles from England a few weeks prior and raised their hands…of course at the same time. The warm-up guy asked them their names and where they were from and yelled out, “Oh! You’re twins!” The “twin-meister,” yours truly, pole-vaulted into the stands to meet them. I asked them if they have ever acted or had dreams to become stars and they said no, but admitted that they loved to sing, dance and entertain. They thought stardom was an unattainable dream. I met with them the next day in my office and I saw just what I needed to see: They were beautiful, adorable…and British!! And they had a desire that came from them, not their mother. I said to myself, Dray, these girls are very special and registered high on the “Draymeter.” I knew I could market them. They had just enough dreams, desires and commitment. I put them in acting classes immediately. As a result they were cast as reoccurring characters, Jessica and Janice on Suite Life of Zack and Cody and Suite Life on Deck. They also starred in the TV movie “Legally Blondes” for MGM and Disney. I was right!
HMB: What qualities do you look for in child talent as a producer and as a talent manager? Does “the Dray as talent manager” look for the same things in child talent as “Dray the executive producer?”
Dray: First and foremost…it has to be the child’s dream not their parents’. I look for commitment and passion. I determine if they are marketable, unique, different and something we haven’t seen before. Many times I meet with kids and they’re just beginning and have no representation. If I feel (using the Draymeter) that this child is unique and saleable, I would jump in as a manager. If it is a long road, I may decide that managing the child is something I might not have the time to do. It’s really a case-by-case decision. Again, if I feel that they’re worth pursuing, then yes, I will consider management.
HMB: What look or type is popular or trending right now for kids in television?
Dray: Being REAL!! We want to cast kids that other kids consider like themselves and can relate to… tall, short, fat, thin, popular, nerdy. Not everyone is perfect. Kid actors that are “character-types” are seen more and more on television. As a producer, I constantly put pressure on our casting staff to find those young actors that are “different” and “unique” and what real kids look like today.
HMB: As a television producer, for Disney specifically, do you prefer hiring children who are triple threats (actors, singers, dancers) or do you evaluate talent on acting ability and “potential” in those other areas?
Dray: Of course being able to do it all is fabulous, but it depends on the part. You don’t need to have all three unless the role requires it.
HMB: How important are a child’s parents in your decision to hire a given child actor?
Dray: VERY IMPORTANT, it’s huge. I ask myself these questions when I meet a child’s parents: Is this the parents’ dream and not the child’s? Are the parents looking for a bread-winner? How do they perceive their child? Do they consistently interrupt and voice their opinion when it is not requested? Do they count the number of lines their child has?
HMB: What traits do you look for and/or avoid in parents of child actors?
Dray: I look for their support, cooperation, and the ability to keep their child as normal as possible (ie: take out the trash…make your bed.) I look for gratitude and understanding. I avoid jealous parents whose dreams are bigger than their child’s, parents who are looking for a bread-winner and those parents who perceive their child as a bigger and better star than they really are. I also avoid parents who are overly opinionated about other parents and their children and who gossip, lie and compare.
HMB: Could difficult parents ever be a “deal breaker” in hiring a given child for a role?
Dray: Absolutely. I have had to endure extremely difficult parents and had a series cancel due to the obtrusive and horrific way the parents behaved. Bad behavior is not tolerated. Parents have been escorted off the lot.. Because of these types of parents, kids have not been hired. Make no mistake parents, you have your own role to play in this. And when given a choice between two kid actors of equal ability, guess who will get the part?
Bookmark HMB as a favorite and check back for part 2 of our interview with Irene “The Dray” Dreayer, Executive Producer of The Suite Life on Deck and creator of “The Dray Way!” If you just can’t wait until the next interview, and you want to sign up to speak with the Dray right away, click on this special link and enter code HMDW-135Skype for an additional $20 dollars off! Watch the video webinar below to get a feel for how these educational one-of-a-kind skype session with the Irene come to life, The Dray Way!
1. The career some kids aspire to is not their dream…they are making someone else happy, i.e. the parents!
2. It’s great to aspire to have a career like Miley Cyrus, Selena Gomez, Raven-Symoné or Dylan and Cole Sprouse, but you have to carve out your own path and not mimic your idol’s career. Be your own type of performer. The key is to be true to yourself and be proud of who you are.
3. Being unprepared in auditions. Meaning, not understanding the character you are reading for, not listening in character and not taking direction. For example, when asked to do the scene a different way, some young actors don’t have the ability yet to do that. As a result, the actor unfortunately ends up doing the reading exactly the same way.
4. Don’t arrive at an audition sick…stay home!! Cough-Cough…a No-No!
5. If a young actor does have success and they’re not prepared for [success] and don’t understand what comes with being famous. For example dealing with Paparazzi, constant interruptions in any normal activity, too much exposure on Twitter, Facebook, etc. I say, keep your personal information to yourself and off these sites.
Catch up with HMB later this week for the first half of an incredible two-part interview with one of the biggest talents in town, Irene Dreayer. And Happy Holidays!
It’s a fickle mistress, the job of stage mother, especially when your famous daughter gives you the boot. This is apparently the case of former child actor turned full-fledged movie star Scarlett Johansson and her mother Melanie Sloan who had managed Scarlett’s career since she was 9 years old, debuting in Rob Reiner’s “North.” As Manager, Melanie took 10 percent of all Scarlett’s earnings, according to a contract reviewed by The Post. Personal note – most managers take 15.
Momager Melanie originally told the sellers she still had money coming in from Scarlett’s ad campaigns with Moët Champagne, Dolce & Gabbana and from the “Iron Man” movies.
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