THE COFFEE BEAN & TEA LEAF® DEBUTS NEW STORE DESIGN OF BEVERLY HILLS LOCATION WEDNESDAY, MARCH 23, 2011, 5:30AM – 8:00PM
Portion of the Proceeds from grand re-opening sales will go to Red Cross’ Japanese Relief Efforts



WHAT:
This Wednesday, The Coffee Bean & Tea Leaf® will unveil its newest Gensler-design concept, Lounge, at the grand re-opening of its Beverly Hills location on North Beverly Drive. Providing customers with an upscale contemporary décor, with the same hand-crafted quality of products they are accustomed to from the SoCal-based specialty coffee and tea retailer, the store’s new features include:

  • An indoor/outdoor fireplace, which provides warmth to the outdoor seating area and a relaxing ambiance to the store interior;
  • The Coffee Bean & Tea Leaf’s hand-crafted oatmeal and frozen swirl  station, with choice of fresh toppings
  • And a 225 square-foot area, staffed with an expert coffee concierge, which features the new CBTL™ product line

In addition to enjoying the new ambience, guests in attendance will have a chance to win their very own CBTL™ Single Serve Beverage System. Also,  10% OF THE DAY’S SALES WILL GO TO SUPPORT THE AMERICAN RED CROSS LOS ANGELES REGION’S RELIEF EFFORTS IN JAPAN

WHEN:

Wednesday, March 23, 2011

5:30AM: store opens

10:00AM: Ribbon cutting with Beverly Hills Mayor, Jimmy Delshad

8AM-11AM: JACK-FM on site to host giveaways

WHERE:

The Coffee Bean & Tea Leaf®

445 N Beverly Drive

Beverly Hills, CA  90210

(310) 278-1865