It’s that time of year again Hollywood Moms! The GAP BABY MODEL & CHILD MODEL CASTING CALL 2015! Today, Gap launches Casting Call 2015, the widely popular modeling contest that gives newbies a chance to be featured in a GapKids or babyGap marketing campaign.
This year GAP has upped the ante on the submission process by taking a note from successful Doritos video campaign playbook– That’s right – Hollywood Moms and Dads can now create a playful, animated video that captures their child’s unique personality and can be shared with friends and family to spread the word about the contest. (warning – your Facebook in-box will likely be flooded with these things over the next few months.) Parents can also encourage others to vote for their child in the finalist phase of the program, allowing the GapKids community to once again help determine the next face of the brand.
GAP Casting Call 2015 Submission Process
Submit one photo of your child between now and June 7, 2015. After your submission is processed, you can also make a personalized video with your child’s photo that is socially sharable. Details on where and how to enter can be found on www.gapcastingcall.com.
Entry Phase: From May 12 – June 7, 2015 upload one photo of baby (ages four and under) or child (ages five to 12) along with contact information. Submissions are accepted on www.gapcastingcall.com. Once processed, make a personalized animated video with your child’s photo that is socially sharable. Come back to see their child in the on-site gallery once the entry is approved.
Finalist & Voting Phase: From June 22 – June 29, 2015 a panel of Gap judges in each global region (North America