First it was Jackie Evancho, runner-up on America’s Got Talent who booked as the GUESS Brand IT girl for Fall 2012. Now it’s Guess Kids’ heir apparent, Dannielynn Birkhead, age 6, following in her mom Anna Nicole Smith‘s fashion footsteps some 20 years later in the GUESS Kids spring 2013 Campaign.  Larry Birkhead is Dannielynn’s father.

GUESS released two photos of Birkhead from their Spring 2013 campaign, shot in Malibu by Elliston Lutz and directed by the brand’s Creative Director, Paul Marciano.

Anna Nicole and Dannielynn: Like Mother like Daughter.

Of the choice, Marciano said: “Dannielynn has the same playful spirit that her mother had on a set. She is a second-generation GUESS girl, which makes this campaign a first for us.”

Anna Nicole was the GUESS girl in 1992,  in a layout inspired by Janye Mansfield. The campaign has become iconic.

This is Dannielynn Birkhead’s first foray into the world of entertainment.