Check out this colorful, new clothing line just for girls! Purple Pixies, the brand for the budding individualist, was launched in 2010 by designer Rachel Ratzker especially for the young girls cultivating a personal style all their own.
Based in New York City, Purple Pixies makes super soft sweatshirts, trendy tunics, colorful hoodies and tees in funky prints, and sassy stripes with sparkly studs and rhinestones sure to get the stamp of approval from every mini-fashionista. Hollywood Moms will love that the line is modest and made in the U.S.A. with ultra soft and cozy fabrics, that add a welcome dose of comfort to the whimsical, girls-just-wanna-have-fun style.
Hollywood Mom Blog had the opportunity to chat with Purple Pixies fabulous Designer Rachel Ratzker recently:
HMB: Rachel, how did you conceive of this clothing line?
RR: My family comes from a background in the garment district in NYC, however, I started in the entertainment world, working on television shows. I enjoyed the industry, but not the instability, and I wound up joining my dad’s business of making fabric for the clothing industry and six years later my work there morphed in to starting Purple Pixies. I guess you can say I fell in to it, I never thought I would own my own brand, but you never know where your path will take you!
HMB: How did the darling brand name originate?
RR: To be honest the name came from writing down lists and lists of words that I liked, and putting them together until something stuck. I wish I could say it had some hidden meaning, but I just liked the sound of Purple Pixies!
HMB: What the size range, price range, and target market of Purple Pixies?
RR: Girls sizes 4-16 with a focus on the tweens retailing for $29-$55. Our [customers] are the kids/moms who want to shop for something a little different, that you wont find in all the big stores, but that is affordable at the same time. I didn’t want to be a brand that has a huge price tag on it.
HMB: Actresses Peyton List (Diary of a Wimpy Kid), Bailee Madison (Cowgirls n’ Angels; Just Go With It), Maddie and Mackenzie Ziegler (Dance Moms), Ashely Gerasimovich (Louie; We Need To Talk About Kevin) and Hollywood Mom Blog fave Joey King (Ramona & Beezus; OZ: the Great & Powerful) are all fans of the line.Why do you think so many young ladies are wearing Purple Pixies?
RR: The brand is popular because we are new and fresh, and not “everyone” is wearing it yet!
Thanks to Rachel and Purple Pixies one of HMB’s own young actresses will receive a set of two fabulous items!
Winner will be announced Wednesday, July 11, 2012!