Picture courtesy of Hollywood Mom Sherri Carlson and her adorable, actress daughter Mandalynn Carlson
There are a number of places to have your headshot printed in Los Angeles. All will mail to you out of state as well (of course you pay the shipping fee). In no particular order, there is Argentum, Reproductions, Pixels, Genesis Printing, Spotlight Printing, or Costco.
It is interesting to be a part of so many conversations where others say “postcards donʼt work – most of them get thrown away anyway.” Remember that three percent response rate? I am talking about marketing to the three percent that will respond versus that 97 percent that “might.” Postcards can be a cost effective way to let casting directors know what your child is doing. Iʼve seen it work. When I send out postcards, activity levels increase (auditions as well as on-line activity). I have also seen casting offices that have post cards posted on their walls.
The trick is to do them with a purpose – not just to say “Hi!” or “Hire me!” Reasons include: (1) new headshots; (2) new representation; (3) booked a job; (4) filmed/wrapped; or WATCH ME on ____ (fill in the blank).
If there is enough activity, sending your childʼs postcards out every six weeks or so is sufficient. Dry spells happen, so take advantage of the not so dry times! We have had bookings come from this type of marketing so I am convinced it works.
Who Should Be On Your Postcard Mailing List
A good place to start is with the casting where your child has had previous auditions. Add any casting directors seen at workshops, classes, intensives, or events where you meet them. If they say they donʼt accept postcards, ask for an email address or Facebook fan-page. LACasting, NowCasting, and CastingAbout all have casting director addresses.
On your postcard, you should have headshot/s, snapshots from filming (if production is all right with it), representation information, bookings and/or time to watch something your child has filmed that is coming up (make sure to add network/channel & time if available). Also, if you have it, add a link to a the childʼs website, imdb page, or fan page.
There are a plethora of services that can be used to get postcards completed. You can pay someone to make them up for you, or you can do them yourself. I use www.gotprint.com – mostly because I can go pick up the post cards in Burbank, but they do quality work as well, with a quick and affordable turn-around time. I have also used www.vistaprint.com.
Social Media includes a fan page on Facebook, a Twitter account, and/or a website. Pinterest is also becoming popular. If there are any credits on imdb.com, link all of them in to each other. Updates on Twitter will publish on imdb just as they do on Facebook if you set them up that way. Keeping people updated on activity, whatʼs going on, where and when to watch filmed projects and being interactive with those that comment are excellent ways to use your social media.
Part 2 How to “Market” Your Child Actor for Increased Auditions and Call Backs – Agents, Managers, Casting sites, Training.
Part 3 How to “Market” Your Child Actor for Increased Auditions and Call Backs – Keep In Touch, Be Grateful.
Originally Published November 20, 2012
HMB Writer/Contributor Valerie Sullivan is Momager to Cody Sullivan, age 13. You can follow her life as a Hollywood Mom here on HMB and on her personal blog.
Edited by our newest addition to the HMB writing staff, Hollywood Mom Jennifer Heite.