The statistics are alarming. One in four American children struggles with hunger. According to the U.S. Department of Agriculture, 17.2 million children are at risk of hunger across the nation in communities that include rural towns; suburban neighborhoods and urban centers – making it clear that hunger is a harsh reality for many Americans A staggering 23.2% of US Children live in food insecure households with the gravest meal shortages occurring in Arizona, Arkansas and in our nation’s capital, Washington DC.
Food. It seems so very basic to most of us but here are the hards facts about food insecure households:
→ 46% of the client households served by Feeding America food banks report having to choose between paying for food and paying for utilities or heating fuel
→ 40% of client households had to choose between paying for food and paying rent/mortgage
→ 34% of client households had to choose between paying for food and paying for medicine/medical care
To combat this epidemic, ConAgra Foods®, in partnership with Feeding America®, is asking us, the consumers, to take part in a new initiative to fight child hunger with their “Child Hunger Ends Here” campaign. Child Hunger Ends Here brings together some of ConAgra Foods’ best known brands (Healthy Choice, Hebrew National, Marie Calendars) as part of the largest cause-marketing program in the company’s history including this weeks television special on NBC.
On March 19, 2011, “Child Hunger Ends Here: A Special Report,” a 30-minute special hosted by Al Roker with Natalie Morales, will highlight the personal stories of families struggling with hunger and showcasing how Americans can work together to tackle this issue. (Check local listings for viewing times.) During the special, viewers can also participate in an online event which will shed additional light on the child hunger issue. By following #ChildHungerEndsHere on Twitter during the broadcast, participants can ask questions from an expert panel, as well as learn about ways to get involved. In addition, a series of PSAs will run in select areas highlighting key child hunger issues and the text to donate program.
“ConAgra Foods® is a longtime, committed partner of Feeding America and we are incredibly grateful for the ongoing dedication to fighting domestic child hunger,” said Vicki Escarra, President and CEO of Feeding America. “With one in four children across the nation struggling with hunger, we are in crisis right now. No American should go hungry, and we thank ConAgra Foods® for joining us in that belief and for raising awareness and support for Feeding America.”
About ConAgra Foods: ConAgra Foods, Inc., (NYSE: CAG) is one of North America’s leading food companies, with brands in 97 percent of America’s households. Consumers find Banquet, Chef Boyardee, Egg Beaters, Healthy Choice, Hebrew National, Hunt’s, Marie Callender’s, Orville Redenbacher’s, PAM, Peter Pan, Reddi-wip and many ConAgra Foods brands in grocery, convenience, mass merchandise and club stores. ConAgra Foods also has a strong business-to-business presence, supplying frozen potato and sweet potato products as well as other vegetable, spice and grain products to a variety of well-known restaurants, foodservice operators and commercial customers. For more information, please visit us at www.conagrafoods.com.
* When consumers activate their purchase online at www.childhungerendshere.com and enter an eight digit code, a monetary donation will be made enabling one meal to be secured by Feeding America on behalf of local food banks, up to a maximum of 2.5 million meals for codes entered through 8/31/11. Valid in US only. $1 donated = 7 meals secured by Feeding America on behalf of local food banks.
**This post is part of a compensated campaign. Bloggers involved with this campaign include HollywoodMomBlog, ParentSphere, ScaryMommy, MileHighMamas, 80MPHMom, LoveToShopMom, and more! Check out my complete twitter list here.